11 Best LinkedIn Automation Tools (2023)

Many business owners use LinkedIn to build their sales and attract new customers.

It is a long way better than Facebook because you can target more prospects based on their type of industry.

The best part about this social media platform is that your prospects have already indicated that it is important to them, and they'll look at you as an expert if you've been active on it for a long time.

However, the question here is how business owners manage to generate leads from LinkedIn.

Of course, business owners are pretty busy shaping the company's future and making the right decisions for the company. Business owners can't manage LinkedIn all the time, as it will take up most of their valuable time!

But that’s why we are here, to help you decide, How and Which Automation tool to use for seamlessly automating the lead generation process through LinkedIn!

So whether you are a startup or an established business owner, this blog will help you expand your reach across LinkedIn!

What are the best ways to generate B2B leads on LinkedIn?

There are plenty of ways to generate B2B leads on LinkedIn. The key is to focus on quality over quantity. The more targeted your approach, the better your results will be.

Here are some of the best ways to generate B2B leads on LinkedIn:

1) Use the LinkedIn search bar and its advanced search filter:

LinkedIn provides Advanced Filters for your searches allowing you to filter your searches and focus on your prospects more. This saves plenty of your time.

2) Join a company’s group and post content that will be appealing to your target audience:

A company’s group can be a great way to spread the word to an audience interested in doing business with you.

3) Find relevant groups and join them, then engage with members in discussions:

There are various groups on LinkedIn related to several business genres. So do some research find relevant groups, and join them. You are most likely to contact prospects from the groups.

4) Join or create events to grab the attention of people having similar interests:

LinkedIn Events is another way to get the attention of LinkedIn users. You can target, invite and collaborate to host an online event on a large scale. This definitely gets people to know more about your company.

However, as we discussed earlier, business owners need something that saves time and allows them to invest that time in building a better business.

Therefore, for this reason, we suggest you try out the next option, which is:-

5) Automating the process using Automation Tools!

Let us now talk about LinkedIn Automation Tools in more detail…

What Are LinkedIn Automation Tools?

LinkedIn automation tools are designed to help you grow your business. They can be combined with other LinkedIn marketing strategies to provide you with a complete solution for better lead generation and sales conversions.

The best part is that they're easy to use and don't require any technical knowledge or training.

Advantages Of Using LinkedIn Automation Tools

Many people view LinkedIn as a necessary evil. It's an excellent platform for networking and connecting with others in your industry, but it can also be a massive time sink.

This is where LinkedIn automation tools come in. These tools can help you automate various tasks on LinkedIn, from sending messages to connecting with new people.

In this article, we'll discuss some of the advantages of using LinkedIn automation tools.

With automation tools, you can save a lot of time you would otherwise spend manually performing tasks on LinkedIn.

This means you can focus on other things, such as growing your business.

In addition, LinkedIn automation tools can help you scale your networking efforts. You can reach out to more people and connect with prospects, leading to more business opportunities.

Some of the advantages of using LinkedIn automation tools include the ability to:

  • Automatically connect with new LinkedIn users.
  • Send automated messages to new connections.
  • Automatically share updates and articles.
  • Schedule posts in advance.
  • Find more quality prospects.

LinkedIn automation tools can help you take your networking to the next level!

What Types Of LinkedIn Automation Tools Are There?

There are a variety of these tools available, each offering different features and benefits. Some important features of LinkedIn automation tools include scheduling posts, sending messages, and connecting with new contacts.

When choosing a LinkedIn automation tool, you must consider your specific needs and what features are most important to you.

Many great options are available. However, you should choose the software that suits your needs and budget simultaneously.

Some of the types of LinkedIn Automation Tools include

Inbound tools: Inbound tools help you to automatically generate LinkedIn contact information from an email address, phone number or website.

Outbound tools: Outbound LinkedIn automation tools take a list of LinkedIn contact information and match it with public profile information on the network.

Data Management tools: Data Management tools help you to organise and manage your LinkedIn contact information, such as creating lists, exporting data, or importing data from other sources.

Analytics tools: Analytics tools provide insights into your LinkedIn activity and performance, such as who is visiting your profile, how often you are sending messages, or which groups you are active in.

Email Marketing tools:  Email Marketing tools help automate your LinkedIn email marketing, such as sending messages, follow-ups, or blasts.

Search Marketing tools: These tools help improve your visibility on LinkedIn, such as optimizing your profile for keywords, bidding on keywords, or advertising on LinkedIn.

Having discussed the types of automation tools, let us now look at some of the best LinkedIn Automation Tools available, which can be used to expand your business 10 times!

11 Best LinkedIn Automation Tools & Software

Before we begin, we want you to know the criteria we have used while listing these softwares.

Here’s what we looked for

  • Ease of Use: We understand that not everyone is tech-savvy. Hence, we have listed the software that are easy to use and doesn’t require any technical skills.
  • Pros & Cons:  We have listed the pros and cons of each software so that you can make an informed decision.
  • Automation: The primary purpose of using a LinkedIn automation tool is to automate your tasks. So, we have only considered those softwares which offer good automation features.
  • Pricing: We have considered budget-friendly software that offers good value for money. Let’s begin!

#1 Leadzilla

leadzilla

Fetching the contact details of people on LinkedIn is not easy. Leadzilla is a software to fetch contact details and email addresses of profiles on LinkedIn.

Not just that, it also uses AI to generate personalized emails to follow up with your prospects.

In the following sections, we have discussed various features, and it’s pros and cons.

Features

  • Hyper-Precise Filters - You can easily get verified email addresses and phone numbers. If the usual filters don’t work for you, then the Hyper-Precise filter of Leadzilla can help you reach people based on your past customer profiles.
  • Personalised Email With One Click - Time is crucial when you own a business. Hence this feature helps you form highly personalized emails with just one click!
  • Easy To Use - The software is relatively easy and simple.
  • Authentic Information - The data is extremely accurate, and you have the option to verify your email address for free.

Pros

  • The software is easy to use and saves lots of your time.
  • These contacts can be used to expand your business exponentially.
  • Good Customer Service.
  • Accessible software and a good UI.

Cons

  • You must know how to utilize this software's contact information.
  • Post Scheduling and Campaigning are not supported by Leadzilla yet.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Software & SaaS
  • Small and medium businesses
  • Startups
  • Recruiters
  • Lead generation agencies

Price

Leadzilla comes at a fair price of $49/mo for 600 credits. Which is billed monthly.

Choose it for

Leadzilla is one of the best software for fetching contact information through LinkedIn. So if you want to save time searching for contacts, Leadzilla could be the best option!

Integration

Leadzilla offers a chrome extension to sync your contact information with your CRM easily!

#2 Linkedin Sales Navigator

linkedin sales navigator

LinkedIn Sales Navigator is LinkedIn’s official sales assistant. It allows you to reach out to profiles based on your requirements and sends them InMails.

You can also filter your leads and increase sales by targeting the required profiles on LinkedIn. You also get access to sales insights based on your company’s performance.

Features

  • Advanced lead & company search
  • Gives Alerts on your saved leads and accounts
  • Creates Custom Lists
  • You Share content and track engagement
  • Warm introductions from teammates

Pros

  • The software is easy and safe to use.
  • LinkedIn officially develops it.
  • It offers insights based on your outreach.
  • Offers CRM integration.
  • Tracks workflow.
  • You can view the place where the prospect belongs to.

Cons

  • The software uses basic features limited to LinkedIn.
  • You can’t access the contact details of profiles through Sales Navigator.
  • The profiles fetched may not be authentic as there are high chances of reaching out to fake profiles.

Suitable for

  • Salespeople
  • LinkedIn Marketing
  • Small and medium businesses
  • Startups
  • Lead generation agencies

Price

LinkedIn Sales Navigator comes with three plans:

  1. Sales Navigator Core: $49/Month
  2. Advanced: $199/Month
  3. Advanced Plus: $1600/Month

Choose it for

LinkedIn Sales Navigator can be used if you want a safe, secure platform to track your outreach. However, Sales Navigator can be a very basic platform to work on. If you are a beginner, this could be an excellent option to try…

Integration

LinkedIn Sales Navigator can be easily connected and integrated into CRM so that you get to track all your sales processes in one place.

Read Also: 11 Best Linkedin Tools in 2023

#3 Expandi.io

expandi.io


Featured in Forbes and GrowthHackers, Expandi.io claims to be one of the best in LinkedIn outreach software. It offers several features to help you boost your business via LinkedIn.

Expandi.io enables you to do LinkedIn outreach on auto-pilot.

Let’s go through its features now…

Features

  • Auto warm-up feature: With Expandi.io, you can warm up your profiles automatically, which is very important to keep your profiles away from getting banned.
  • Cloud Based: All your data is saved securely on the cloud.
  • Smart Limits: You can limit the number of messages to send to your prospects.

Pros

  • Easy-to-use and safe software.
  • Insights are provided based on outreach.
  • You can create email drip sequences to follow up with your prospects.
  • You can track every email you have sent.

Cons

  • You can’t access the contact details of the profiles.
  • The customer service at Expandi.io has been criticized.
  • Bugs are pretty often on the platform.

Suitable for

  • Salespeople
  • LinkedIn Marketing
  • Small and medium businesses
  • Startups
  • Lead generation agencies

Prince

Expandi.io comes at just one pricing:

Per Seat Pricing: $99/Month

Choose it for

Expandi.io is a good option if you are looking for A/B testing features as it allows you to quickly test campaign strategies.

Also, the campaign builder is a great feature that allows you to create your own flows.

Integration

Expandi.io does support integration.

#4 Linkedin Helper

linkedin helper


Linked Helper claims to have served 300 thousand of users to create an opportunity for businesses to find targeted B2B clients. Linked Helper software automates the way to find clients and turn them into loyal customers.

The software also includes an in-built CRM to help you keep everything in one place.

Linked Helper offers some unique features, which we will be discussing now.

Features

  • 700 weekly invites instead of 100 provided by LinkedIn: Linked Helper offers several ways to invite 100 people daily, allowing you to send 700 invitations per week.
  • Get Emails of 3rd-Degree Connections: With the newest updates, you can get emails of up to 3rd-degree connections and even more distant connections.
  • Campaign analytics dashboards: You can see all your stats on the dashboard.
  • Flexible 3rd-party CRM integrations via webhooks: Easily integrate all the most popular CRMs like Hubspot, Pipedrive, Salesforce, and others, as well as Google Sheets via webhooks and integrators like Zapier, Automate.ai, Integromat, etc.

Pros

  • Insights are provided on your dashboard at a glance.
  • Supports CRM integrations.
  • Provides email templates to reach out to your prospects.
  • You get a 14-day free trial.

Cons

  • The interface is complicated.
  • Takes a lot of storage on your device.
  • The price is too high for the pro version of the software.
  • There are complaints of bugs in the software.

Suitable for

  • Salespeople
  • LinkedIn Marketing
  • Small businesses
  • Startups
  • Lead generation agencies
  • Individuals

Price

Linked Helper comes in three pricings:

Trial: Free/14 days

Standard: $15/Month

Pro: $45/Month

Choose it for

You could choose Linked Helper if you want automation software with in-built CRM. The cost of the software seems reasonable as it provides plenty of features to help your business in sales.

Also, if you are interested in trying out the software, you can easily try this software for free for 14-days.

Integration

Linked Helper does support easy integration.

#5 SocialPilot

socialpilot


SocialPilot boasts of doing business with famous MNCs worldwide, like Walmart, Schneider Electric, Compass, Automatic etc. SocialPilot is an automation software for social media.

However, SocialPilot is not just used for LinkedIn in particular. This software can be used to handle all the social media profiles for your business.

Features

  • Bulk Upload: You can schedule up to 500 posts in just 2 clicks with the SocialPilot Bulk uploading feature.
  • Content Curation: Get ideas available on SocialPilot to create your posts.
  • Create Workflows: You can create workflows to help your team reach goals.

Pros

  • Insights are provided on your dashboard at a glance.
  • You can add the SocialPilot extension to your browser.
  • You can bulk schedule posts.
  • You can keep track of all the social media platforms through just one app.

Cons

  • Not ideal for LinkedIn.
  • Can’t limit connections and messaging to protect your profiles.
  • The ‘Posted by SocialPilot’ watermark makes your posts impersonal.

Suitable for

  • Salespeople
  • Social Media Marketing
  • Small businesses
  • Startups
  • Lead generation agencies
  • Individuals

Price

SocialPilot comes in four Pricing plans:

Professional: $25.50/Month

Small team: $42.50/Month

Studio: $85/Month

Agency: $106.25/Month

Choose it for

You could choose SocialPilot if you are looking for automation software that allows you to handle multiple platforms on a single software. The features are good, but it comes with some backlashes.

You can also try its 14-day free trial!

Integration

SocialPilot supports integration and has an extension that can be added to your browser.

#6 Zopto

zopto

Zopto is a LinkedIn automation tool that helps you to get more leads and sales from LinkedIn.

It has excellent features like lead generation, automatic messaging, contact import, etc.

Zopto has done business with top brands like Tata, HP, Cisco etc.

Features

  • Cloud Based: All your data is safely stored in the cloud.
  • Recruiter and Sales Navigator: You can use your paid LinkedIn profile to generate sales.
  • Manage multiple profiles: If you are an enterprise and want to handle multiple profiles on LinkedIn, it can be done on Zopto.

Pros

  • Can create customised messages.
  • Generates leads from LinkedIn.
  • You can set up follow-up messages.
  • It detects time zones automatically.
  • You can run campaigns on LinkedIn via Zopto.

Cons

  • The interface is a bit complicated for new users.
  • Pretty much more expensive than other tools.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Software & SaaS
  • Small and medium businesses
  • Startups
  • Recruiters
  • Lead generation agencies

Price

Zopto comes in three pricing plans:

Personal: $172/Month/User

Grow: $275/Month/2 Users

Agency: $688/Month/5+ Users

Choose it for

According to us, Zopto is a good fit if you are an enterprise. The features are good but are comparatively more expensive than other tools.

Integration

Zopto does support integration and also supports Zapier integrations.

#7 Snov.io

snov.io

Snov.io is a powerful lead generation tool that allows you to find contact details of your target prospects from LinkedIn and other social media platforms. It also runs the campaign for you on autopilot.

It has a very user-friendly interface and is relatively easy to use.

Features

  • Email Finder: Snov.io fetches your prospects' email addresses from various sources.
  • Email Drip Campaign: Create personalized campaigns with automatic follow-ups.
  • In-built CRM: Streamline your sales with in-built CRM to keep everything organized.

Pros

  • Can find contact details of target prospects.
  • Has a very user-friendly interface.
  • It can be integrated with other CRM tools.
  • Comes with flexible pricing options.
  • Supports integrations.
  • Offers unlimited users for most of the plans.

Cons

  • There are complaints of over-billing.
  • Unused credits are not reversed.
  • It could be expensive if you are not using all your credits.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Software & SaaS
  • Small and medium businesses
  • Startups
  • Recruiters
  • Lead generation agencies

Price

Snov.io comes in five pricing plans:

S: $33/Month

M: $83/Month

L: $158/Month

XL: $308/Month

XXL: $615/Month

Choose it for

You could choose Snov.io if you want a lead-generation tool to help you find your target prospects' contact details. It is a very user-friendly tool and is relatively easy to use. However, it is a bit on the expensive side.

Integration

Snov.io does support integration and also supports Zapier and other integrations as well.

#8 Dripify

dripify


Dripify is one of the most popular LinkedIn automation tools. Its features include contact import, automatic messaging, follow-up messages, lead generation, and so on. Dripify is known for its simple UI and flexible pricing plans for users.

Features

  • Email Drip Campaign: Create personalized campaigns with automatic follow-ups.
  • Advanced LinkedIn Analytics: Evaluate your overall LinkedIn performance by viewing detailed LinkedIn stats and metrics, including LinkedIn engagement rate, profile usage statistics, and campaign activity.
  • Human Behavior Simulation: All automated actions performed by Dripify are programmed to feel Human.

Pros

  • Can find contact details of target prospects.
  • The data fetched can be converted to a CSV file.
  • Safety Algorithm to keep your profiles safe.
  • You can automatically respond to leads.

Cons

  • Invite by email and general invite can't be used in the same workflow.
  • Customer support on the call is not available.
  • Instances of profile ban noticed.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Small and medium businesses
  • Startups
  • Recruiters
  • Individual

Price

Dripify comes in three pricing plans:

Basic: $39/Month

Advanced: $79/Month

Pro: $59/Month

Choose it for

Dripify is a good cheaper option that includes most of the features and automation tools required.

Integration

Dripify does support Zapier integration and allows tracking team performances.

#9 Salesflow

salesflow

Salesflow is another automation tool specifically for LinkedIn. Companies like Visyond, Gocardless, Verizon etc., have used this tool for their outreach. It enables you to integrate with Zapier and other CRM tools to keep everything related to sales organised.

Features

  • Blacklist: You can blacklist profiles irrelevant to your business.
  • Follow-up Messaging Sequences of up to 2,000 per month: You can easily set up automated follow-up messages to help you with gaining focus on your prospects.
  • Real-time AI-driven Lead management Inbox: This feature provides the convenience of having all your conversations in one place. No need to keep going back and forth on your Linkedin inbox, saving you valuable time.

Pros

  • Can find contact details of target prospects.
  • Allows conversion to CSV file.
  • Enables Two-way integration with Zapier.
  • Grants API Access.

Cons

  • Sometimes, there are system errors that create delays in the process.
  • Internal bugs.
  • The limitation on connection requests enforced by LinkedIn limits the features of Salesflow.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Small and medium businesses
  • Startups
  • Recruiters
  • Individual

Price

Salesflow offers three pricing plans:

Business: $99/Month/User

Teams: $79/Month/5-10 Users

Teams: $64/Month/11-20 Users

Choose it for

If you own a small business or working with a small team Salesflow could be an excellent option to try. The price is quite reasonable compared to other tools and offers some basic and essential features.

However, it is specific to LinkedIn.

Integration

Salesflow does support Zapier integration and allows tracking team performances.

#10 Octopus CRM

Octopus CRM

LinkedIn Sales Navigator is LinkedIn’s official sales assistant. It allows you to reach out to profiles based on your requirements and sends them InMails.

You can also filter your leads and increase sales by targeting the required profiles on LinkedIn. You also get access to sales insights based on your company’s performance.

Features

  • Advanced lead & company search
  • Gives Alerts on your saved leads and accounts
  • Creates Custom Lists
  • You Share content and track engagement
  • Warm introductions from teammates

Pros

  • The software is easy and safe to use.
  • LinkedIn officially develops it.
  • It offers insights based on your outreach.
  • Offers CRM integration.
  • Tracks workflow.
  • You can view the place where the prospect belongs to.

Cons

  • The software uses basic features limited to LinkedIn.
  • You can’t access the contact details of profiles through Sales Navigator.
  • The profiles fetched may not be authentic as there are high chances of reaching out to fake profiles.

Suitable for

  • Salespeople
  • LinkedIn Marketing
  • Small and medium businesses
  • Startups
  • Lead generation agencies

Price

LinkedIn Sales Navigator comes with three plans:

  1. Sales Navigator Core: $49/Month
  2. Advanced: $199/Month
  3. Advanced Plus: $1600/Month

Choose it for

LinkedIn Sales Navigator can be used if you want a safe and secure platform to track your outreach. However, Sales Navigator can be a very basic platform to work on. If you are a beginner, this could be an excellent option to try…

Integration

LinkedIn Sales Navigator can be easily connected and integrated into CRM so that you get to track all your sales processes in one.

#11 Phantombuster

Phantombuster

Phantombuster is a lead generation tool which helps you in extracting lists of your leads, reaching out to them with customised emails and messages and sending outreach campaigns. They claim to have done business with Side, Upflow, Pinterest etc.

Features

  • Find Contacts From Various Sources: Get contact details of various companies from social media or search engines filtered by Phantombuster.
  • Contact Enrichment: Verify email addresses and contact information with this feature of Phantombuster.
  • Live Monitoring: Get your dashboard's stats related to prospecting and campaigns.

Pros

  • Finds and verifies contact details of prospects from the web.
  • Helps send customized messages to your leads.
  • You can build workflows that suit your business.
  • Supports multiple platforms.

Cons

  • Plan with duration is not favorable for many.
  • Software is not upgraded regularly.
  • Integration with other tools is not so good.

Suitable for

  • Salespeople
  • Internet / digital marketers
  • Growth hackers
  • Small and medium businesses
  • Startups
  • Recruiters
  • Individual

What are the best ways to generate B2B leads on LinkedIn?

Here are some of the best ways to generate B2B leads on LinkedIn:

  • Inbound Lead Generation Tools: Inbound lead generation tools help you to automatically generate LinkedIn contact information from an email address, phone number, or website.
  • Outbound Lead Generation Tools: Outbound lead generation tools take a list of LinkedIn contact information and match it with public profile information on the network.
  • LinkedIn Advertising: LinkedIn advertising allows you to target your ads to a specific audience, such as professionals in your industry or people who have visited your website.
  • LinkedIn Groups: LinkedIn groups are a great way to connect with potential leads, as you can join groups related to your industry or product.
  • LinkedIn Publishing: LinkedIn publishing allows you to share your original content with a broader audience, which can help you to generate leads.

What are the different types of LinkedIn automation tools?

There are different LinkedIn automation tools, such as Inbound Lead Generation Tools, Outbound Lead Generation Tools, Data Management Tools, Analytics Tools, and Email Marketing Tools.

Summary

In this blog, we first looked at ways to generate leads using LinkedIn. After this, we saw what LinkedIn Automation is and how it can help us in saving time as well as help us in building a better workflow in the business. We also looked at some specific advantages of using Automation tools.

Last but not least, we went through and reviewed the best 11 LinkedIn Automation Tools.

We hope this blog helps you to take better decisions for your business.

Thanks for reading this blog😊!